Tres Betos, meaning "three drunks" in Spanish, is a playful moniker given to the trio of iconic Mexican beer brands: Corona Extra, Modelo Especial, and Victoria. These three beers have been synonymous with Mexican culture and heritage for decades, each boasting a unique flavor profile and a loyal following.
Introduced in 1925 by Grupo Modelo, Corona Extra is the epitome of Mexican lager. Its crisp, refreshing flavor and iconic clear bottle have made it a global favorite, consistently ranking among the top-selling beers worldwide.
Modelo Especial, also known as "la cerveza que más se toma en México" ("the beer drunk most in Mexico"), was first brewed in 1925 by Cervecería Modelo. With its slightly hoppier flavor and amber hue, Modelo Especial appeals to those seeking a bolder beer experience.
Launched in 1865, Victoria is the oldest of the Tres Betos. Brewed with 100% Mexican malt, Victoria's rich, slightly sweet flavor has a distinctly local charm. It remains a popular choice in the central and southern regions of Mexico.
Corona Extra: Crisp, clean, with hints of corn, citrus, and spice.
Modelo Especial: Balanced, slightly hoppy, with notes of caramel, toffee, and biscuit.
Victoria: Rich, malty, with a touch of sweetness, caramel, and nuttiness.
Tres Betos are more than just beers; they are symbols of Mexican culture and identity. They have been featured in countless movies, TV shows, and music videos, showcasing their deep integration into the Mexican way of life.
The Tres Betos are a major contributor to the Mexican economy. According to the Mexican Beer Chamber of Commerce, the Mexican beer industry generates over 5 million jobs and contributes over $25 billion to the nation's GDP.
Corona Extra, Modelo Especial, and Victoria are the Tres Betos that have captivated beer lovers worldwide. Their unique flavor profiles, cultural significance, and economic impact make them not just beers but symbols of Mexican heritage and pride. Whether you're a seasoned beer enthusiast or a casual drinker, embracing the Tres Betos will transport you to a world of flavor, culture, and camaraderie. So, raise a glass and "¡salud!" to the Tres Betos, the three amigos that make every sip a moment to savor.
Beer | Market Share in Mexico |
---|---|
Corona Extra | 32% |
Modelo Especial | 25% |
Victoria | 15% |
Beer | Calories | Carbohydrates | Alcohol Content |
---|---|---|---|
Corona Extra | 148 | 14 grams | 4.6% |
Modelo Especial | 142 | 13 grams | 4.4% |
Victoria | 155 | 15 grams | 4.7% |
Beer | Production (2022) |
---|---|
Corona Extra | 121 million hectoliters |
Modelo Especial | 65 million hectoliters |
Victoria | 25 million hectoliters |
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