Ada Derana: A Leading News Media Outlet in Sri Lanka
Introduction
Ada Derana is a renowned news media organization in Sri Lanka, known for its comprehensive coverage of local and international affairs. Established in 2005, the company has expanded its reach across multiple platforms, including television, radio, online news portals, and social media. Ada Derana has consistently maintained its position as a trusted source of information for Sri Lankans, providing objective and unbiased reporting.
History and Evolution
Ada Derana was founded by veteran journalist and entrepreneur Mr. Sidath Sri Ranasinghe and a group of experienced media professionals. Initially, it operated as a television news channel, gaining popularity for its groundbreaking news reporting and innovative programming. Over the years, Ada Derana has evolved into a multimedia organization, establishing itself as a leading provider of news and information across various platforms.
Television News
Ada Derana 24 is the flagship television channel of the company, broadcasting 24/7 news updates, talk shows, documentaries, and entertainment programs. The channel has a wide network of correspondents and reporters across the country, ensuring comprehensive coverage of local and national events. Ada Derana 24 is known for its in-depth analysis, expert commentary, and exclusive interviews with key figures.
Radio Broadcasting
Ada Derana operates two radio stations: Ada Derana FM and Ada Derana Music FM. Ada Derana FM is a 24-hour news and current affairs radio station, providing real-time updates and engaging discussions on topical issues. Ada Derana Music FM, on the other hand, broadcasts a curated mix of popular music, catering to the tastes of diverse listeners. Both stations have a significant audience reach, extending the company's news and entertainment offerings to a broader segment of the population.
Online News and Journalism
Ada Derana has established a robust online presence through its news portal, adaderana.lk. The website provides up-to-date news, feature articles, photo galleries, and video reports. Ada Derana's team of online journalists delivers a wide range of content, including breaking news, investigative journalism, and in-depth analysis. The website also hosts interactive features, such as live polling and chat platforms, allowing readers to engage with Ada Derana's coverage.
Social Media Engagement
Ada Derana maintains a strong presence on social media platforms, including Facebook, Twitter, Instagram, and YouTube. The company uses these platforms to share news updates, engage with followers, and gather feedback. Ada Derana's social media accounts have a significant number of followers, making it a powerful tool for reaching out to diverse audiences and fostering two-way communication.
Awards and Recognition
Ada Derana has received numerous awards and accolades for its journalistic excellence and commitment to providing accurate and timely news coverage. In 2010, the company was honored with the "Best Television Channel of the Year" award at the Journalism Awards of Sri Lanka. Ada Derana has also received international recognition for its reporting, winning the "Best News and Current Affairs Television Channel" award at the South Asian Journalism Awards in 2015.
Impact and Contribution to Sri Lankan Journalism
Ada Derana has played a pivotal role in shaping Sri Lankan journalism. The company has set high standards for ethical reporting, investigative journalism, and balanced news coverage. Ada Derana's commitment to providing accurate and impartial information has helped to foster an informed citizenry and contribute to the democratic process in the country. Furthermore, the company's multimedia platforms have expanded the reach of news and information, making it accessible to a wider audience.
Adapting to the Changing Media Landscape
In today's rapidly changing media environment, Ada Derana has successfully adapted to the evolving needs of its audience. The company has embraced digital technologies, social media, and emerging platforms to stay connected with its viewers, readers, and followers. Ada Derana continues to invest in innovation and explore new ways to deliver news and information, ensuring that it remains a trusted source for Sri Lankans.
Values and Mission
Ada Derana operates under a set of core values that guide its journalistic approach. These values include:
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Accuracy and objectivity: Striving to provide factual and unbiased reporting, ensuring the accuracy and reliability of its content.
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Independence and impartiality: Maintaining editorial independence, free from political or commercial influence, to present a balanced and impartial perspective.
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Transparency and accountability: Being transparent about its sources and funding, and holding itself accountable for the content it produces.
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Public service: Recognizing the social responsibility to serve the public interest by providing access to information and fostering informed decision-making.
Conclusion
Ada Derana is an indispensable part of the Sri Lankan media landscape, providing comprehensive and credible news coverage across multiple platforms. The company's commitment to ethical journalism, innovative programming, and audience engagement has made it a trusted source of information for Sri Lankans. As Ada Derana continues to adapt to the evolving media environment, it remains well-positioned to meet the changing needs of its audience and play a vital role in shaping the future of journalism in Sri Lanka.
Key Figures and Statistics
- Ada Derana 24 has an estimated daily viewership of over 1 million viewers.
- Ada Derana FM has a listenership base of approximately 4 million listeners.
- Ada Derana's news portal, adaderana.lk, receives over 5 million unique visitors per month.
- The company has over 3 million followers across its social media platforms.
- Ada Derana has won over 50 awards for its journalistic excellence, including the "Best Television Channel of the Year" award and the "Best News and Current Affairs Television Channel" award.
Tables
Table 1: Ada Derana Audience Reach
| Platform |
Estimated Reach |
| Ada Derana 24 (Television) |
1 million viewers per day |
| Ada Derana FM (Radio) |
4 million listeners |
| adaderana.lk (News Portal) |
5 million unique visitors per month |
| Social Media Platforms |
3 million followers |
Table 2: Ada Derana Awards and Recognition
| Award |
Year |
| Best Television Channel of the Year |
2010 |
| Best News and Current Affairs Television Channel |
2015 |
| Best Television News Program |
2016 |
| Best Television News Anchor |
2017 |
| Best Television News Reporting |
2018 |
Table 3: Ada Derana Core Values
| Value |
Description |
| Accuracy and objectivity |
Striving to provide factual and unbiased reporting, ensuring the accuracy and reliability of its content. |
| Independence and impartiality |
Maintaining editorial independence, free from political or commercial influence, to present a balanced and impartial perspective. |
| Transparency and accountability |
Being transparent about its sources and funding, and holding itself accountable for the content it produces. |
| Public service |
Recognizing the social responsibility to serve the public interest by providing access to information and fostering informed decision-making. |
Tips and Tricks: How to Get the Most Out of Ada Derana
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Use the Ada Derana mobile app: The Ada Derana app provides real-time news updates, live streaming, and access to exclusive content.
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Follow Ada Derana on social media: Stay connected with Ada Derana on Facebook, Twitter, Instagram, and YouTube for the latest news and updates.
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Sign up for Ada Derana's newsletter: Receive regular email updates with the top news stories and exclusive content delivered straight to your inbox.
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Participate in Ada Derana's online polls and discussions: Share your opinions and engage with other Ada Derana followers on topical issues.
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Submit your news stories and tips: Ada Derana welcomes submissions from the public. Share your news stories, photos, and videos for possible coverage.
FAQs
1. How can I contact Ada Derana?
- You can contact Ada Derana by phone at +94 11 4 950 950 or by email at [email protected].
2. What is Ada Derana's editorial policy?
- Ada Derana's editorial policy is based on the principles of accuracy, impartiality, fairness, and transparency. The company strives to provide objective and balanced reporting, free from political or commercial influence.
3. How can I become a journalist for Ada Derana?
- Ada Derana regularly hires experienced journalists and media professionals. To apply for a position, please visit the company's website or send your resume and cover letter to [email protected].
4. What is Ada Derana's social media policy?
- Ada Derana encourages its employees and followers to engage with the company on social media platforms. However, the company maintains strict guidelines for social media use, including respecting the privacy of others and avoiding the spread of misinformation.
5. How can I submit a press release to Ada Derana?
6. What is Ada Derana's code of conduct?
- Ada Derana has established a code of conduct for its employees, which outlines ethical guidelines and standards of behavior. The code of conduct is available on the company's website.
7. How can I access Ada Derana's archives?
- Ada Derana's news archives are available on the company's website. You can search
