The Riviera Las Vegas: A History of Glamour, Excess, and Transformation

Introduction

The Riviera Las Vegas, once an iconic landmark on the Las Vegas Strip, has witnessed a storied past marked by both grandeur and decline. From its opulent beginnings to its ultimate closure, this article delves into the history, significance, and transformation of this legendary casino.

Early Years: The Pinnacle of Glamour

The Riviera opened its doors in 1955 as one of the most luxurious casinos on the Strip. Designed by renowned architect Welton Becket, the property featured a sleek, modern facade and an interior that exuded opulence. The casino quickly became a playground for Hollywood stars, high-rollers, and the general public alike.

Stars, Shows, and Extravagance

Over the years, the Riviera hosted a galaxy of stars, including Frank Sinatra, Dean Martin, Sammy Davis Jr., and Elvis Presley. The casino's showroom, the Copa Room, became one of the most celebrated venues for live entertainment in Las Vegas. Extravagant parties and events were a staple at the Riviera, contributing to its reputation as a destination for glamour and excess.

Financial Struggles and Ownership Changes

Despite its initial success, the Riviera faced financial challenges due to increased competition and changing gambling trends. In 1989, the casino was sold to Wrather Corporation, which invested heavily in renovations. However, these efforts failed to revive the property's fortunes. The Riviera changed hands several times over the following years, each new owner attempting to restore its former glory.

Decline and Closure

By the 2000s, the Riviera had fallen into decline. The casino's once-opulent interiors had deteriorated, and its entertainment offerings could no longer compete with newer properties. In 2015, the Riviera filed for bankruptcy and closed its doors for good.

Transformation: A New Era

After its closure, the Riviera property sat vacant for several years. In 2018, it was purchased by the Mohegan Gaming & Entertainment (MGE) group. MGE plans to transform the site into a new luxury resort complex called Resorts World Las Vegas. The project, scheduled to open in 2021, will feature a hotel, casino, convention center, and a variety of dining and entertainment options.

Legacy and Impact

The Riviera Las Vegas leaves behind a lasting legacy as an iconic symbol of the city's golden age. Its opulent beginnings, star-studded performances, and transformative journey exemplify the rise, decline, and rebirth of Las Vegas itself. The property's transformation into Resorts World Las Vegas marks a new chapter in the city's entertainment and tourism industry.

The Economic Impact of the Riviera Las Vegas

Job Creation and Economic Growth

During its heyday, the Riviera employed thousands of workers and contributed significantly to Las Vegas's economy. The casino provided employment opportunities in various fields, including hospitality, gaming, entertainment, and dining. Its closure in 2015 resulted in job losses and a decline in tax revenue for the city.

Tourism and Visitor Spending

The Riviera was a major tourist attraction, drawing visitors from around the world. Guests spent money on gaming, entertainment, dining, and other activities, stimulating local businesses and creating a multiplier effect in the economy. With its closure, Las Vegas lost a significant source of tourism revenue.

Property Taxes and Investment

The Riviera was a substantial revenue generator for Clark County and the city of Las Vegas. Its property taxes contributed to funding public services and infrastructure. The property's transformation into a luxury resort complex will create new jobs, attract additional tourists, and increase tax revenue for the area.

The Social and Cultural Significance of the Riviera Las Vegas

Entertainment and Cultural Center

The Riviera was more than just a casino; it was a cultural center for Las Vegas. The Copa Room hosted some of the most renowned entertainers of the 20th century, leaving an indelible mark on the city's entertainment landscape. The casino's closure marked the loss of a significant venue for live music, theater, and other performances.

Historical Landmark

The Riviera was a historical landmark that symbolized the glamorous era of Las Vegas. Its unique design and opulent interiors made it an architectural marvel. The property's transformation into a new resort complex ensures its preservation while creating a modern landmark for the city.

Community Involvement and Social Impact

The Riviera was involved in various charitable and community initiatives throughout its history. The casino donated to local organizations, supported scholarships, and participated in community events. Its closure had a negative impact on these organizations and programs.

Tips and Tricks for Exploring the Riviera Las Vegas

• Visit the Copa Room (if open): Experience the legendary venue where some of the greatest entertainers have performed.

• Explore the vintage décor: Marvel at the retro-style interiors, including the casino's iconic neon sign and vintage slot machines.

• Take a walk through the casino's history: View displays and exhibits showcasing the property's rich past and famous guests.

Why Matters

The Riviera Las Vegas matters because:

• It was an iconic symbol of the city's golden age, representing glamour, excess, and entertainment.
• It played a significant role in the economic growth and cultural development of Las Vegas.
• Its transformation into Resorts World Las Vegas marks a new era for the city, creating jobs, attracting tourists, and preserving a historical landmark.

Benefits

The benefits of the Riviera Las Vegas's transformation include:

• Job creation and economic growth: The new resort complex will create thousands of jobs and contribute to Las Vegas's economy.
• Enhanced tourism and visitor experience: The new resort will offer a variety of entertainment, dining, and hotel options, attracting tourists and enhancing the visitor experience.
• Historical preservation: The transformation of the property preserves a historical landmark while creating a modern destination.
• Community involvement: The new resort is expected to continue the Riviera's tradition of supporting local organizations and initiatives.

Compare: Pros and Cons of the Riviera Las Vegas

Pros:

• Iconic and glamorous landmark
• Rich history and star-studded performances
• Architectural marvel

Cons:

• Declined in recent years
• Financial struggles and ownership changes
• Closure in 2015

Tables

Table 1: Economic Impact of the Riviera Las Vegas

Table 2: Social and Cultural Significance of the Riviera Las Vegas

Table 3: Transformation of the Riviera Las Vegas