Who Owns BET? The Tyler Perry Connection

BET, short for Black Entertainment Television, is a leading American cable television network that targets African American audiences. Founded in 1980 by Robert L. Johnson, BET has become a cultural phenomenon, showcasing Black music, movies, TV shows, news, and public affairs programming.

Over the years, there have been numerous rumors and speculations about the ownership of BET. One persistent rumor is that renowned actor, director, and media mogul Tyler Perry purchased the network. However, this is not true.

The Current Ownership of BET

As of 2023, BET is owned by ViacomCBS (now known as Paramount Global), a global media and entertainment conglomerate. ViacomCBS acquired BET in 2001 from Johnson for $3 billion.

ViacomCBS is a multinational conglomerate with a diverse portfolio of media properties, including:

• Television networks: CBS, MTV, Nickelodeon, Comedy Central, Paramount Network
• Movie studios: Paramount Pictures, DreamWorks Animation
• Streaming services: CBS All Access, Paramount+
• Radio stations: CBS Radio

Tyler Perry's Relationship with BET

While Tyler Perry does not own BET, he has a long and successful partnership with the network. In 2006, Perry signed a multi-year deal with BET to produce and air his original sitcoms and movies. This partnership has resulted in numerous hit shows, including:

• House of Payne
• Meet the Browns
• For Better or Worse
• The Oval
• Sistas

Perry's shows have consistently topped BET's ratings and helped to solidify the network's status as a leading destination for African American entertainment.

Why it Matters

The ownership of BET is significant for several reasons:

• Representation: BET provides a platform for Black voices and perspectives that are often underrepresented in mainstream media.
• Economic impact: BET is a major employer in the Black community and generates revenue for Black-owned businesses.
• Cultural influence: BET has played a crucial role in shaping Black culture and identity in America.

Benefits of BET

BET offers numerous benefits to its viewers and the community at large:

• Entertainment: BET provides a wide range of entertaining content that resonates with African American audiences.
• News and information: BET's news and public affairs programming provides valuable information and perspectives on issues affecting the Black community.
• Inspiration: BET's programming and award shows inspire and uplift Black youth and adults.
• Community building: BET fosters a sense of community and connection among African Americans through its programming and events.

Stories and Lessons

Story 1:

In 2017, BET launched its first scripted drama series, "The Quad." The show follows the lives of four students attending the fictional Georgia A&M University. "The Quad" received critical acclaim for its realistic portrayal of Black college life and its exploration of social issues.

Lesson: BET is committed to producing high-quality original programming that reflects the experiences and perspectives of its audience.

Story 2:

In 2019, BET launched a new initiative called "BET Her," aimed at empowering and celebrating Black women. BET Her produces original programming, hosts events, and supports organizations dedicated to the advancement of Black women.

Lesson: BET recognizes the importance of representation and is investing in content that speaks to the unique experiences of Black women.

Story 3:

In 2020, BET launched a new streaming service called BET+. BET+ offers a wide range of exclusive original series, movies, and documentaries featuring Black talent.

Lesson: BET is adapting to the changing media landscape and providing its audience with new ways to consume content.

Tips and Tricks

• How to watch BET: BET is available on cable, satellite, and streaming services such as Hulu, Sling TV, and YouTube TV.
• How to get BET+: BET+ is available as a standalone subscription service or as an add-on to certain cable and streaming packages.
• How to submit a pitch to BET: BET accepts pitches for original content from independent filmmakers and producers. Visit the BET website for more information.

Conclusion

Tyler Perry may not own BET, but his partnership with the network has helped to elevate its programming and reach a broader audience. BET remains a vital force in the African American community, providing entertainment, news, information, and inspiration.

Tables

Table 1: BET Ownership History

Table 2: BET Original Programming

Table 3: BET Benefits