Explore the Iconic 1900 Avenue of the Stars: A Comprehensive Guide

Introduction

Nestled in the heart of Century City, Los Angeles, 1900 Avenue of the Stars stands as a towering testament to modern architecture and the glamour of Hollywood. This iconic building complex has been the backdrop for countless movies, television shows, and events, and is home to a wide range of businesses and amenities.

History and Architecture

1900 Avenue of the Stars was designed by I.M. Pei, the renowned architect behind the Louvre Pyramid in Paris. Construction began in 1986 and was completed in 1990, at a cost of $500 million. The complex consists of three interconnected towers:

• East Tower: 44 stories, 664,000 square feet
• West Tower: 41 stories, 628,000 square feet
• Atrium Tower: 11 stories, 190,000 square feet

The towers are clad in glass and granite, with a distinctive "sail-like" design that gives them a unique appearance. The Atrium Tower houses a spectacular indoor garden with a 75-foot waterfall, providing a serene oasis in the midst of the bustling city.

Notable Tenants

1900 Avenue of the Stars has housed a prestigious clientele over the years, including:

• CAA: Creative Artists Agency, one of the world's leading entertainment and sports agencies
• William Morris Endeavor (WME): A major talent agency representing actors, writers, and directors
• Lionsgate: A film and television production and distribution company
• Paramount Pictures: A major film studio known for blockbuster hits like "Titanic" and "Mission: Impossible"
• Lucasfilm: Founded by George Lucas, responsible for the "Star Wars" and "Indiana Jones" franchises
• Nike: A global sportswear and footwear corporation

Amenities and Services

1900 Avenue of the Stars offers a wide range of amenities and services to tenants and visitors:

• Retail Space: Ground-floor retail space housing various shops, restaurants, and cafés
• Fitness Center: A fully-equipped fitness center with state-of-the-art exercise equipment
• Conference Facilities: Meeting and conference rooms available for rent
• Parking: Ample underground parking available for tenants and guests
• Valet Parking: Complimentary valet parking services for visitors

Economic Impact

1900 Avenue of the Stars plays a significant role in the Los Angeles economy. According to a study by UC Berkeley, the complex:

• Generates $2.5 billion in economic output annually
• Supports 5,000 direct and indirect jobs
• Contributes $120 million in annual tax revenue

Cultural Significance

1900 Avenue of the Stars has become an iconic symbol of Hollywood and the entertainment industry. It has been featured in numerous films and television shows, including:

• Entourage: The building served as the headquarters for the fictional talent agency "TMA"
• The Social Network: The building made an appearance as the headquarters of Facebook
• Iron Man 2: The building was used as the exterior of Stark Tower
• Spider-Man: Homecoming: The building was the setting for the film's final battle

Tips and Tricks

• Book parking in advance: Parking can be limited, so make sure to reserve a spot ahead of time.
• Consider using the valet: Valet parking is more expensive but provides convenience and peace of mind.
• Explore the retail space: Check out the shops and restaurants located on the ground floor for a variety of dining and shopping options.
• Take advantage of the amenities: Enjoy the fitness center, conference facilities, and other amenities available to tenants and visitors.
• Attend events: 1900 Avenue of the Stars often hosts events and exhibitions, so be sure to check the website for upcoming activities.

Common Mistakes to Avoid

• Not allowing enough time: Give yourself plenty of time to park, navigate the building, and attend your appointment or meeting.
• Assuming parking is free: Valet parking is complimentary, but self-parking usually involves a fee.
• Missing the scenic views: Take some time to appreciate the stunning architecture and views from the upper floors of the building.
• Not utilizing the amenities: The building offers many amenities, so make sure to take advantage of them to enhance your experience.

Call to Action

If you're looking for a prestigious and convenient business address in the heart of Los Angeles, or simply want to experience the iconic 1900 Avenue of the Stars, contact us today to learn more about available spaces and amenities.

Tables

Table 1: Tower Specifications

Table 2: Notable Tenants

Table 3: Economic Impact