Bulky sneakers, sometimes known as dad sneakers, have come a long way since their humble beginnings as clumsy, supportive shoes only suitable for the gym or outdoor activities. These sneakers, now a popular fashion staple, are a versatile footwear option for all genders today, owing to their comfort and on-trend chunky aesthetic.
For marketers, this trend represents a significant opportunity. According to NPD Group, the athletic footwear market increased by 37% in 2021, with bulky sneakers accounting for a significant portion of this growth.
Bulky sneakers come in various styles, colors, and materials, providing options for various requirements and aesthetics. Some common types include:
Type | Characteristics |
---|---|
High-top bulky sneakers | Offer ankle support and a more statement-making look |
Low-top bulky sneakers | More versatile and suitable for everyday wear |
Running bulky sneakers | Designed for comfort and performance during physical activities |
Fashion bulky sneakers | Emphasize style over function, often featuring unique designs and materials |
Platform bulky sneakers | Provide extra height and a more dramatic look |
Integrating bulky sneakers into your wardrobe is simple. Here are some tips:
Style | Tips |
---|---|
Casual wear | Pair with jeans, shorts, or a tracksuit for a relaxed yet stylish look |
Streetwear | Combine with oversized hoodies, graphic tees, and baggy pants for an edgy vibe |
Athleisure | Wear with leggings or sweatpants for a comfortable and functional outfit |
Formal wear | Experiment with tailoring and bulky sneakers for a modern and unexpected twist |
Feminine style | Balance the masculinity of bulky sneakers with flowy dresses or skirts |
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